My Mission
I will keep your marketing game strong by nurturing your brand and marketing ecosystem.
My 3 Step Method
Much like a story, my 3 Step Method has a start, a middle and an end. When it comes to all things Marketing, the beauty is in the detail and this story-like approach guarantees results.
I’ve detailed these steps below but if you’d like to introduce your business to me today, please click the button below and take part in a quick ‘coffee break’ questionnaire.
The Discovery Phase
In order to provide you with the best tailored marketing, my journey begins with a deep dive into your ‘marketing ecosystem’. Your ecosystem is your entire marketing setup in the digital world including your CRM, website, social media, 3rd party sites, plugins, extensions, API’s etc. I’ll be determining whether everything’s optimised, in other words, are you using all the marketing features currently available to you?
I’ll also be looking at your past marketing activity, your branding strategy and advert/email campaigns to better understand how you communicate with your existing and potential future customers.
The final stage of the Discovery Phase ends with the ‘mystery guest’ where I become a potential customer. My journey starts with a native Google-style search for your business and ends analysing your response times as I click on forms and wait for call backs.
Fixing Your Ecosystem
Every test and observation is meticulously documented in a status report which I then present to you with my recommendations.
Should you choose to action my suggestions, I’ll project manage the changes to ensure you’re properly set up for the next phase; planning and launching your advertising campaigns.
A healthy marketing ecosystem positively impacts business and achieving a great basic structure is always possible, even with a smaller budget.
Advertising & Promotion
Together we’ll look at your advertising campaign goals and when you’d like to achieve them. Do you want lead generating adverts? Would you like more interactions with your existing customers? Are you looking to launch a new product or service?…. with everything I’ve learnt about your marketing ecosystem I’ll have a clear idea how to build this campaign for you.
My next step is to start working on new content to achieve your desired goals, everything I create will be submitted for your approval and your feedback. Once this is finished it’s time for THE LAUNCH!